Introducing Return on Customersm, the Revolutionary New Book from Don Peppers and Martha Rogers, Ph.D.

Return On Customer
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"What a contribution to business thinking! For many it will be a paradigm change and a much needed one. Books like this come along only once a decade!

– Scott Cook, Founder and CEO, Intuit

Internationally acclaimed business gurus and best-selling authors Don Peppers and Martha Rogers, Ph.D. kicked off the CRM revolution and changed the landscape of business competition with The One to One Future, their first bestseller. Now they're bringing you Return on Customer, an even more revolutionary book, introducing a completely new way to measure how your company earns a profit, and at the same time redefining the very concept of what it means to be "profitable," as a business.

Buy it today on Download the excerpt About Don Peppers & Martha Rogers Listen to a chapter excerpt read by co-author Martha Rogers
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Be sure to check out these articles from 1to1 Media that go deeper into the concepts of Return on Customer

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Return On Customer in the News
Return on Customersm Named One of Fast Company's Best Books of 2005
The deans of customer relationship building argue that we need a new metric to make sure that customers aren't shortchanged when short-term pressures lead to compromising our customer-centric focus.

Trust thrusts it best
ZDNet Asia reports on Return on Customer and the role of trust

Book Summary: Return on Customer
MarketingProfs offers their take in a summary on Return on Customer

Hail to the Customer
Don Peppers and Martha Rogers, PhD., communicate the importance of preserving and increasing customer lifetime value in Sales & Marketing Management magazine..

Featured Webinar: Return on Customer with Martha Rogers sites down with Martha Rogers to discuss her latest book.

How to Do Customer Segmentation Right
Martha Rogers comments in CIO Magazine on how Royal Bank of Canada grows market share by courting specific customer segments, such as retired snowbirds and future doctors.

Don Peppers is featured in the Q&A on
Global Office talks to Don Peppers, the founding partner of management consulting firm, Peppers and Rogers Group.

Martha Rogers Appears on CNBC
Appearing on CNBC's Morning Call, Martha Rogers speaks to host Liz Claman about why Wall St should think differently about how it values an enterprise.

Customers Don't Grow On Trees,
In the July issue of Fast Company, Don Peppers and Martha Rogers, Ph.D. discuss the importance of customer value in a business' long- and short-term outlook.