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About the Authors
Don Peppers |
Martha Rogers
Recognized for the past decade as world-renowned experts on customer-based business strategy, and individually named to Accenture's global list of "Top 100 business intellectuals," Don Peppers and Martha Rogers, Ph.D. continue to set the standard in customer relationships.
The United Kingdom's premier marketing organization, the Chartered Institute for Marketing, recently cited Peppers and Rogers among their listing of the "50 most influential thinkers in marketing and business today." Business 2.0 named them as two of the 19 most important business gurus of all time. In addition to being acclaimed authors and influential speakers, the two thought leaders are also the founding partners of Peppers & Rogers Group, the world's leading customer-focused management consulting firm. Founded in 1993, the firm has grown into a network of 12 offices on six continents, serving Fortune 500 clients across vertical segments.
Peppers and Rogers have co-authored six best-selling books to date, focused on customer strategy, building the value of the customer, and related subjects. These include The One to One Future, which Inc. magazine called "one of the two or three most important business books ever written," and Enterprise One to One which received a five-star rating from the Wall Street Journal. The global demand for Peppers and Rogers' books and presentations has resulted in translation to 14 languages, with over a million copies in print. The authors have recently published a CRM textbook for university use in graduate level courses and applicable as a desk reference for the business executive, Managing Customer Relationships.
In June 2005, Peppers and Rogers will publish their latest business book, Return on Customersm. The publication is the next great breakthrough publication to revolutionize business practice. It advances the concepts and tenets of business valuation to the next evolutionary stage, demonstrating how maximizing the value of the customer base means maximizing the value of the enterprise.
About Peppers & Rogers Group