Press Room

Return on Customersm has been enthusiastically received by the media and has generated considerable buzz in the business community. Our press room will keep you informed of ROCsm in the news.

Don Peppers and Martha Rogers, PhD. provide an editorial for CMO Magazine. - CMO Magazine
Companies are missing the beat with traditional ROI; instead, they need to measure the Return on Customer. here.

Don Peppers is featured in the Q&A on CNN.com - CNN.com
Global Office talks to Don Peppers, the founding partner of management consulting firm, Peppers and Rogers Group.

Valuing the customer is always right - Miami Herald
Since customers are the lifeblood of any enterprise, companies need to find a way to measure their value.

First Coffeesm Talks with Bruce Cleveland, Senior Vice President of Products, Siebel - FirstCoffee.biz
Mr. Cleveland runs Sieble's OnDemand hosted CRM product and the small and medium business division.

Consultants believe companies need value from customers, authors say - Stamford Advocate
To ROE and ROI, Don Peppers and Martha Rogers suggest you add ROC.

What's A Company's Scarcest Resource? - Optimize
Martha Rogers talks Return on Customer with Optimize magazine

Best Buy Counts Customers - CIO Magazine
CIO Magazine published an excerpt from Return on Customer featuring the Best Buy success story.

Martha Rogers Appears on CNBC
Appearing on CNBC's Morning Call, Martha Rogers speaks to host Liz Claman about why Wall St should think differently about how it values an enterprise.

Customers Don't Grow On Trees - Fast Company
In the July issue of Fast Company, Don Peppers and Martha Rogers, Ph.D. discuss the importance of customer value in a business' long- and short-term outlook.By Don Peppers and Martha Rogers, Ph.D., (c) 2005 Gruner & Jahr USA Publishing. First published in Fast Company Magazine. Linked with permission.

Letters About ROC - MarketingWeekUK
In MarketingWeekUK,Don Peppers, Founding Partner of Peppers & Rogers Group, comments on some recent discussions around Return On Customer.

Precision Marketing's Profile of Don Peppers - Precision Marketing Magazine
A leading light in the CRM movement, guru Don Peppers is set to unsettle the industry once more with his latest ideas about customer worth.

SPSS Highlights Customers' Future Needs - Destination CRM
Don Peppers, Founding partner of Peppers & Rogers Group, shared his advice on creating customer value today during his keynote speech at the SPSS Predictive Analytics Summit 2005.

CRM expert talks up new acronym: ROC - BtoB Magazine
Martha Rogers talks to BtoB Magazine to discuss why ROC is critical to the future of every company and warns that those that do not take it into account risk much more than a bad quarterly earnings report.


Press Kit

The Return on Customer Press room offers an insightful look at Return on Customer and the impact that it is having in the marketplace. We appreciate your interest and look forward to being an excellent resource for you.

We encourage you to download key components of the Return on Customer Media Kit:

Press release
Return on Customer overview
Author biographies
Advance praise for Return on Customer
Notable quotes from the pages of Return on Customer


Contact us

Our Public Relations team can schedule interviews for you with Don Peppers and Martha Rogers, Ph.D.; provide review copies and author information; and get all the background you need about Return on Customersm.

Contact our Director of Communications Steve Solmonson at:

Steve Solmonson
Director of Communications
Carlson Marketing Group
PO Box 59459
Plymouth, MN 55441
T: 763-212-3215
F: 763-212-6664
ssolmonson@carlson.com